FTL Bags: Millions of Views and a Launch Into the B2B Promotional Products Market

FTL Bags builds bags that earn their place in everyday life. To grow, the brand needed two things at once: content that would make consumers stop scrolling, and a strategy to open a new channel in the business-to-business promotional products space. FTL Bags partnered with Rhythm to become their content and B2B team.

Rhythm produced unboxing videos, UGC-style ads and organic content that earned millions of views across all social media channels, and helped guide FTL's B2B launch into the promotional marketing space with content and marketing strategy.

The Challenge

DTC brands live and die by creative. A great product still needs content that shows it off in a way that feels real, not staged. At the same time, FTL Bags saw an opportunity beyond direct-to-consumer: corporate buyers, gifting programs and promotional product distributors. Entering that market takes a different kind of positioning, and different content to support it.

What Rhythm Delivered

Rhythm built a content engine for the consumer side and a strategy for the business side, with both drawing from the same creative foundation.

• Unboxing videos that show the product the way customers experience it

• UGC-style ads built to feel native to social feeds

• Organic content for every social media channel

• B2B launch strategy for the promotional marketing space

• Content and marketing materials supporting the B2B channel

The Result

FTL Bags' content generated millions of views across all social media channels, giving the brand reach and social proof on the consumer side. On the business side, Rhythm helped FTL step into the promotional products market with a clear strategy and the content to back it up, opening a new revenue channel alongside DTC.

The same creative that earns views on social media also does work in the B2B channel. Unboxing videos and UGC-style content show corporate buyers exactly what their teams and clients will receive, which makes the product easier to pitch for executive gifts, event kits and branded merchandise programs. One content engine now supports two very different buyers.

Why DTC Brands Choose Rhythm

Rhythm was built by brand owners, for brand owners. Our founder has built and exited DTC and e-commerce brands, and our team understands what it takes to grow a product company: creative that converts, content that scales and a plan for every channel. Whether you need UGC-style ads, unboxing content, organic social media or a launch into the B2B and promotional products space, Rhythm can build it with you.

Ready to put your product in front of millions and open your next channel? Book a call with Rhythm today.